Job Description

(a.k.a. Captain of Campaigns, Wizard of Wow, Defender of Brand Consistency)

You love a good story. Even better? You love telling a good story — the kind that gets people to lean in, smile, nod, and say, "Tell me more."

You can spot a rogue font from a mile away. Your superpower? Turning messy marketing chaos into beautifully orchestrated, lead-generating magic.

If you’re nodding along, you might just be our next Brand Manager.

Benjamin Obdyke is looking for a creative dynamo who can plan, execute, and elevate marketing campaigns, customer programs, creative projects, and more. We're serious about building a powerful brand — but we don’t take ourselves too seriously. (You'll fit right in if you know the difference.)

What You'll Be Up To

Inbound Marketing Strategy (40%)

· Design and execute inbound marketing campaigns that drive lead generation, customer engagement, and brand awareness.

· Manage content marketing efforts including blogs, SEO, email marketing, and downloadable resources.

· Collaborate with content specialists, agencies, and freelancers to implement marketing automation and lead nurturing programs.

· Track, analyze, and optimize inbound KPIs to continuously improve campaign performance.

· Stay current on industry trends, SEO best practices, and evolving customer behaviors.

Customer/Sales Program Execution (30%)

· Plan and deliver customer-facing programs and promotions to boost engagement, loyalty, and advocacy.

· Partner with the sales team to create effective enablement tools and resources.

· Coordinate training sessions and communications to support program rollouts.

· Monitor program performance and customer feedback to optimize strategies.

· Ensure all programs align with overall brand positioning and customer experience goals.

Brand Champion / Creative Director (20%)

· Maintain and enforce brand standards across all marketing channels and customer touchpoints.

· Lead creative direction for marketing campaigns, product launches, and brand storytelling initiatives.

· Review and approve creative assets to ensure they meet brand quality and messaging standards.

· Manage external creative partners (agencies, freelancers) and guide internal creative collaboration.

· Organize and maintain access to current and archived digital assets for team and partner use.

Project Management (10%)

· Lead marketing project planning efforts including timeline development, resource allocation, and milestone tracking.

· Coordinate with cross-functional teams to ensure smooth execution of campaigns and initiatives.

· Manage marketing project budgets, ensuring resources are used effectively and efficiently.

· Implement project management tools and processes to drive transparency, collaboration, and accountability.

What We’re Looking For

· Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

· 5+ years of marketing or brand management experience.

· Strong background in inbound and content marketing strategies.

· Proven ability to balance creative vision with disciplined project management.

· Proficiency with marketing tools such as Pardot, Google Analytics, and project management platforms like Microsoft Planner or Click-Up.

· Excellent communication skills, both written and verbal.

· A strategic thinker with strong organizational skills and attention to detail.

Work Environment

· Hybrid office schedule (3 days in office, 2 days remote on average).

· Occasional travel for events and customer-facing activities.

· Competitive salary and benefits package — plus a supportive, collaborative team environment.

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