Job Description

The Business Analyst I is responsible for collecting and developing requirements for workflow in and out of the platform. Also, documentation and quality assurance for delivery on those requirements. This will be a client-facing role to act as a liaison between the team and our customers (internal and external).

Essential Job Functions and Duties:

• Support the requirements-gathering process and impact assessment activities for initiatives involving the development of new marketing capabilities, new client launches, new product launches, campaign execution, and other client engagement activity
• Build and maintain digital advertising executions across the Havas Edge tech stack, predominantly leveraging, but not limited to, Google Campaign Manager
• Work with various stakeholders to elicit business requirements to clearly document the scope and objectives of the planned marketing activities and measuring results
• Conduct process analysis and business interviewing activities
• Seek to identify areas of improvement within existing processes driving operational efficiencies
• Communicate identified impacts to stakeholder groups involved in the creation and execution of marketing campaigns
• Develop dynamic dashboards to monitor and maintain media performance across digital channels
• Develop site-tagging strategies and troubleshoot Conversion APIs between digital platforms
• Monitor and maintain verification standards on digital media, brand safety and suitability
• Understand strategic requirements and develop technical/resource/execution requirements
• Maintain best practices for handling, storing and using data

Position Requirements:

• Bachelor's Degree in Business, Marketing, Computer Information systems, or related field of study
• Strong interpersonal effectiveness with ability to collaborate and work well with various stakeholder groups
• High attention to detail and audit for data anomalies and trends
• Ability to independently investigate and resolve issues critical thinker
• Demonstrated ability to influence without authority and drive measurable outcomes
• Understanding of API integrations and experience implementing
• Knowledge of data security protocols for handling sensitive information
• Knowledge of Data Warehousing technologies

Preferred Education, Experience, and Skills:

• 0 – 2 years’ experience

Experience with the following tools strongly desired:

• Excel, PowerPoint
• Web Analytics Platforms Google, Adobe, etc. (digital experience is a plus)
• SQL
• Visio

Who We Are:

Build the Business. Build the Brand.

At Havas Edge we influence people to act by combining multi-channel marketing and commerce, plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our client’s brands.

We are an award-winning international performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel; a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast and media domains, we help our clients build their businesses and brands - in that order.

Havas Edge is part of the Edge Performance Network (EPN), a full-service, global performance marketing network. The EPN offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning and buying across all channels, as well as the industry’s best attribution and modeling capabilities.

We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR.

Havas Edge is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status or any other basis provided by federal, state, or local law.

We foster a culture where ideas and decisions from all people help us grow, innovate, and create the best work and be relevant in a rapidly changing world. We offer a competitive salary, comprehensive benefits package, 401(k) match, and more! We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity. Ready to join?

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