Digital Marketing Specialist Job at Robert Half, Fort Worth, TX

bWxZSjY1ZTNQK1IzOElZZGU5RUlia1FVOXc9PQ==
  • Robert Half
  • Fort Worth, TX

Job Description

Job Title: Digital Marketing Specialist

Employment Type: Full-Time

Location: Fort Worth (On-site)

We are partnering with a growth-oriented small business in the CPG industry. Our client thrives on collaboration and a shared commitment to achieving goals. This role offers the potential for growth within the organization while working in a fast-paced, hands-on environment.

Position Summary:

The Digital Marketing Specialist will play a key role in managing the company’s digital presence and executing marketing strategies that drive brand growth. The role requires a combination of strategic thinking, hands-on execution, and data-driven decision-making. The ideal candidate will have a strong grasp of Shopify, SEO/SEM, and analytics, as well as the ability to manage budgets and collaborate closely with the in-house team.

Key Responsibilities:

  • Oversee and manage all digital marketing efforts, ensuring alignment with business goals and objectives.
  • Manage the company’s Shopify platform, including UI/UX optimization and digital strategy execution.
  • Partner with leadership to evaluate current marketing initiatives, explore cost-saving opportunities, and identify innovative ways to promote the brand.
  • Collaborate with the in-house team on strategic campaigns and day-to-day operations.
  • Monitor and analyze campaign performance using dashboards and other tools to provide actionable insights.
  • Develop and oversee the marketing budget, ensuring resources are allocated effectively to produce measurable results.

Qualifications and Skills:

  • Industry Experience: Strong background in CPG marketing, with a particular focus on platforms like Instacart and Walmart Connect (a significant plus).
  • Technical Expertise: Proficient in Shopify, Google Ads, SEO/SEM, and digital analytics. Candidates with a learning mindset can fill gaps in specific technical skills.
  • Analytical Mindset: Passion for numbers, analytics, and data visualization. Ability to provide insights and actionable recommendations based on performance metrics.
  • Collaboration Skills: Experience working with small teams; ability to adapt, roll up your sleeves, and assist in various capacities.

Job Tags

Full time,

Similar Jobs

Advantage Technical

Hardware Control Systems Engineer Job at Advantage Technical

 ...Hardware Control Systems Engineer Honeywell DCS Contract to Hire Were hiring a Hardware Control Systems Engineer to support a key client in the industrial automation space. This role focuses on Honeywell DCS systems (Experion PKS) and requires someone with strong... 

Amada Senior Care Southwest Washington

Certified Caregiver- Benefits Paid By Employer Job at Amada Senior Care Southwest Washington

 ...! We're a growing home care company hiring Certified Caregivers such as: Certified Nursing Assistants- CNA, Home Care Aids- HCA and Home Health Aides- HHA...  ...seeking caregivers that want to make a difference in their lives - we have an amazing roster of clients and deep... 

SalesFuel, Inc.

B2B Digital Marketing Specialist Job at SalesFuel, Inc.

 ...SalesFuel is a company providing sales intelligence, marketing research, and sales training. Our B2B SaaS platforms empower sales teams...  ...support SalesFuels continued growth, we are looking for a B2B Digital Marketing Specialist. This position is responsible for driving... 

Cedar Hill Regional Medical Center

Security Guard Job at Cedar Hill Regional Medical Center

 ...helipad for emergency transport. We are seeking a Security Guard - SPO (Full Time) Our Ideal candidate will provide safety and...  ...uhsguest.com. About Universal Health Services One of the nations largest and most respected providers of hospital and healthcare... 

G2W Consulting

Recruitment & HR Intern Job at G2W Consulting

 ...We are looking to hire a summer intern to assist with recruiting, HR and operations for our Atlanta-based firm. This is a remote position, so you must be self-driven with an excellent phone presence. Must be located on the East Coast in the US and not require any sponsorship...