Job Description

This is a FULLY ONSITE position in Edison, NJ. NO EXCEPTIONS. NO HYBRID. NO REMOTE.

Job Overview:

Our client is seeking a creative and data-driven Marketing Manager – Email & In-App to lead the strategy, execution, and optimization of their email marketing and in-app customer journey initiatives. The ideal candidate will combine strong analytical skills with creative insight, bringing a results-oriented mindset to a fast-paced, collaborative environment.

Key Responsibilities:

• Own the strategy and execution of all email marketing campaigns, from concept through performance analysis.
• Collaborate with internal stakeholders to develop engaging, on-brand email content and scheduling plans.
• Manage and refine the customer journey within the app, ensuring timely and effective messaging to enhance user engagement.
• Drive a test-and-learn approach to campaign optimization through A/B testing and performance analysis.
• Monitor user behavior and campaign data to extract actionable insights and improve future communications.

Qualifications:

• Proven experience managing both email marketing and in-app communication strategies.
• Strong creative skills paired with an analytical mindset.
• Familiarity with email marketing tools (e.g., Mailchimp) and campaign best practices.
• Experience with HTML/CSS and tools such as Adobe Dreamweaver or similar editors.
• Excellent attention to detail, with the ability to manage multiple projects and deadlines effectively.
• Mailchimp (or similar platform)
• Adobe Dreamweaver (or comparable HTML/CSS editor)
• Microsoft Excel (for reporting and data analysis)
• Basic HTML/CSS proficiency

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