Job Description

Founded in 2012, Invisible North is a female-owned creative marketing agency headquartered in NYC with global reach. We are a team of culturally fluent strategists, creatives, designers and producers pushing the limits of possibility. Together we champion creativity and build thoughtful experiences and content that solve business problems and bring brands to life.

We are looking for a Group Creative Director to elevate our creative output and culture. This leadership role is focused on mentoring and overseeing a roster of Creative Directors, each leading projects across experiential, campaign, and content disciplines.

With an unwavering commitment to aesthetic integrity and cultural relevance, the GCD will ensure the work we produce consistently reflects our high standards and our clients’ goals. In addition to shaping the creative output, the GCD will work closely with leadership to evolve creative processes, foster collaboration, and establish best practices for delivering high-impact work.

The ideal candidate combines creative vision with operational rigor — knowing when to inspire, when to challenge, and how to navigate creative tensions to unlock exceptional work.

The role may require occasional travel and time on-site for certain projects.

Additionally, this role will positively contribute to making Invisible North’s culture an envy of the industry, a studio that turns out jaw dropping creative and design and does so by upholding an inclusive, flexible and giving work environment.

While our main office is located in DUMBO Brooklyn, we work as a distributed team with members reaching from Maine to LA, and everywhere in between. This position is remote or hybrid (NYC), and should expect to work on ET hours.

Roles + Responsibilities

• Lead and oversee a team of Creative Directors, Art Directors, and Strategy Directors ensuring seamless project execution from initial strategic concept through final delivery
• Provide leadership across all phases of the creative process, including:

Primary R&R’s:

• Initial whitespace and business approach definition
• Creative and strategic planning
• Concept development and ideation
• Brand and marketing strategy integration
• Provide mentorship, structured guidance & management to both in-house and external Directors

Management & Structured Guidance: Host weekly project check-ins while guiding your directors approach and project outputs.

• Be a comprehensive resource to unlock, grow, and streamline ongoing projects for your Directors
• Offer clear, actionable feedback and direction to ensure creative excellence

Mentorship: Introduce new approaches, ways of working via learning sessions, workshops, talks, and off-site events

• Identify and advocate for improvements in creative & strategic workflows and processes

Secondary R&R’s:

• Art Direction/Visual Language (moodboards, floorplans, elevations, mockups, diagrams)
• Client presentations, tissue sessions, and pitch meetings
• Design and production for experiential and integrated campaigns
• On-site installation oversight
• Collaborate closely with internal Production and Account teams to maintain alignment and executional excellence
• Communicate creative resourcing needs and potential solutions to the Head of Creative and Strategy, and Resource Manager proactively
• Balance the use of design, strategy, and marketing tactics based on project demands

Skills + Qualifications

Curiosity

• You are constantly plugged into the cultural currents of our times , always looking for new ventures, techniques and movements to bring to the agency
• You are pro- actively hosting cultural outings and workshops to grow curiosity across your team and beyond
• You are able to step into the “unseen”, get uncomfortable and push your own horizon while navigating into new and often uncharted territories

Storytelling

• You are guiding a group of directors' overall approach to storytelling across any incoming client brief.
• You're a seasoned storyteller constantly fueled by industries and experiential formats within and outside the marketing world (content & film,sports, consumer tech, gaming, music etc.).
• You unlock unique approaches to develop touchpoints, journeys, and narratives that captivate audiences and consistently yield project success and organic business growth for the agency.

Creative & Strategic Excellence

• You are setting the visual standards for a group of directors at IN while introducing new ways to render, post produce, and communicate our work through more dynamic and interactive means.
• You are the driving force to maintain the dynamism in our presentations as well as our unique brand IP’s to develop bespoke experiential identities & schematics for brands
• You are constantly farming and measuring our visual output against competitive agencies and brands to deliver the highest level of visual excellence.
• You are mentoring a group of directors on the importance of an insight forward creative and strategic approach .
• You are keenly evaluating their outputs against project objectives and KPI’s ensuring we continue to perform well above brand expectations, category norms, and competitors' outputs.
• You are well-versed in developing custom metrics and ROE (return on experience) to evaluate the impact of experiences IRL and IVL.

Entrepreneurial Mindset:

External

• You possess a deep understanding of brands internal and external workings and the unique values that surround their product and service offerings.
• You are applying critical cross-category thinking to emerging and established brands .
• You're understanding the economic factors and revenue benchmarks that drive experiential campaigns' success including product/service acquisition and conversion methods.
• You are empowering your team to swiftly identify the unique business opportunities brands present across projects.

Internal

• You are able to sharply evaluate the performance and success of our experiential pillars across the agency.
• You are actively tinkering to shape new experiential business verticals within the agency for emerging and legacy industries.

Qualifications

• Proven track record of leading creative direction across experiential, integrated, and brand campaigns
• Extensive experience overseeing teams of senior and junior creatives across multiple disciplines
• Strong background in creative and marketing strategy development
• Previous experience in an agency or in-house environment with a focus on spatial design, live events, or immersive experiences
• Hands-on experience in design execution and/or creative strategy
• Proficiency in collaborative platforms such as Google Workspace (Docs, Slides, Sheets).
• Educational background in Environmental/Exhibition Design, Architecture, Industrial Design, or Interior Design is a plus but not required
• Highly organized with exceptional time management skills
• Able to work remotely during EST hours or in our NYC office if local
• Willingness to travel for project needs and be present in the office as required
• Flexibility to work occasional weekends and evenings as needed, with compensatory time off provided

Compensation

Full Time salary: $190,000 - $210,000

*This is not a guarantee of compensation or salary, the final offer amount may vary based on factors including but not limited to experience and geographic location.

Benefits

• Unlimited Paid Time Off (PTO)
• Paid parental leave
• Premium medical, dental and vision plans
• 401(K) savings plan with match among other benefits
• Our Health Benefits Program includes 24/7 virtual care, Flexible Spending Accounts, and online mental health therapy
• Commuter benefits, long-term disability insurance, life and AD&D insurance and supplemental life insurance
• A flexible remote/hybrid working model, with open access to IN’s Brooklyn office (DUMBO)
• Half-day Summer Fridays
• Company sponsored internal events, workshops, summits, and learning & development

At IN, we acknowledge that in order to be a forward-thinking, culture-led agency, we must actively foster and uplift a multitude of perspectives, backgrounds, and ways of thinking within our team. We seek to work with those who are a culture add, not just a culture fit. We believe that the best ideas come from authenticity and that the unique passions, identities, and points of view of our team are what make us All IN.

IN is WBENC certified.

To apply, please submit your resume and portfolio to [email protected] and indicate Group Creative Director in the subject heading.

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