Job Description

Meta Ads Performance Creative Manager

Remote (U.S.) | Full-Time

Must-haves: 3+ yrs ideating & launching Meta creatives >$500k spend, portfolio links with metrics, direct-response mindset.

If that’s you, drop your 3 best ads (links + results) along with a short cover letter.

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About Us

HealthyCell has reinvented supplements with our patent-pending MicroGel™ technology, delivering clinically proven superior absorption compared to pills — making us the most innovative company in the industry. We're building a high-volume content engine to scale paid acquisition, and we need a performance-driven creative leader to drive it on Meta.

About the Role

We're looking for a Meta Ads Performance Creative Manager to lead the development and execution of high-converting Meta ad creative. You’ll work across static, video, UGC, and motion graphic formats. You’ll write briefs, manage content creators, and systematically test new ideas to drive improvements in CTR, CVR, ROAS, and other key performance metrics. This is a hands-on, results-driven creative strategy role with high impact. 

Success in this role requires a sharp understanding of ad and sales psychology, strong design sensibility, and excellent organizational skills. You'll need to juggle multiple creative projects, manage timelines and talent, and keep testing efforts structured and systematic. It’s a rare mix of strategic thinking, creative vision, and operational follow-through — all focused on scaling what works, fast.

What You’ll Do

• Own and execute Meta ad creative strategy , working across static, video, UGC, and motion graphics to drive performance.
• Write briefs and ad scripts aligned with brand, consumer insights, and product benefits.
• Manage creators and partners (UGC talent, influencers, editors, in-house/agency) from sourcing through feedback and approvals.
• Lead structured creative testing of angles, hooks, CTAs, and formats; optimize based on CTR, CVR, ROAS, and thumbstop rates.
• Collaborate with media buyer and marketing team to align creative testing with performance goals.
• Maintain organized libraries of top-performing ads, assets, and learnings.
• Build scalable creative systems , including templates, workflows, and production processes.

What We’re Looking For

• 3+ years in Meta-specific performance creative for a DTC brand or agency (CPG/supplements a plus).
• Proven ability to scale Meta ads through high-performing creative.
• Strong grasp of direct response psychology , storytelling, and ad pacing.
• Fluent in UGC, editing, and motion graphic workflows ; able to direct teams with clear creative feedback (hands-on editing a bonus).
• Highly organized and comfortable in a fast-paced, testing-driven environment .
• Bonus: Experience with TikTok or YouTube Shorts creative strategy.

Why Join HealthyCell?

Be part of a fast-growing, mission-driven company that's reinventing how people absorb nutrients — and redefining what supplements should be.

We've grown 400% in the last four years by doing things differently: formulating smarter, moving faster, and thinking bigger. Our products have real traction with customers, fueling a high-retention DTC business and launching us into national retail.

At HealthyCell, there's no red tape — just real opportunity. You’ll have creative freedom, a voice in what we build next, and the autonomy to turn great ideas into real results. If you're entrepreneurial, innovative, and ready to make an impact, this is your chance to help shape the future of wellness.

Compensation:

• Competitive base salary
• Equity through stock options
• Comprehensive medical insurance

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