Job Description

The Sales Operations Manager will play a critical role in managing our national distributor network and supporting business development initiatives across the U.S. This role ensures seamless execution of business development strategies, coordination with our distributor partners, and consistent support of new growth opportunities. This is a high-impact role for a detail-oriented, data-savvy, and relationship-driven leader. This is a fulltime position working onsite at our headquarters in Lexington, KY. 

About Us:  

Bespoken Spirits, headquartered in Lexington, KY, is a groundbreaking spirits company, revolutionizing the industry through its finishing process, using all-natural elements of wood, toast and char. From there, its experts introduce meticulously crafted, proprietary micro-staves into the spirit and employ a process capable of producing a myriad of precisely calibrated natural aroma and flavor profiles. To date, Bespoken has created over 5,000 unique whiskey trials, all using less wood, water and energy. The best of these whiskies have earned over 215 awards, including ASCOT, American Distilling Institute, San Francisco World Spirits Competition, World Whiskies, New York World Wine & Spirits and many others.

Responsibilities:  

  Distributor Network Management:  

• Serve as the primary liaison between Bespoken Spirits and our network of distributor partners across the U.S. 
• Monitor depletion data, order flow, inventory, and sell-through trends to identify opportunities and gaps. 
• Coordinate pricing, program execution, incentives, and promotional planning across markets. 

  Sales Execution Support:  

• Develop and maintain internal dashboards, sales reports, and KPIs to track performance by distributor, territory, and brand. 
• Partner with finance and logistics/production to manage inventory allocations and forecasting. 
• Ensure compliance with all regulatory and market-specific sales requirements. 

  New Business Development:  

• Support the business development team in onboarding new accounts, managing leads in CRM, and executing white space expansion initiatives. 
• Assist with the preparation of pitch decks, distributor launch plans, and go-to-market strategies. 
• Collaborate with marketing on tools and collateral for new customer acquisition and account retention. 



  Cross-functional Collaboration:  

• Act as the connective tissue between sales, marketing, operations, and finance teams to ensure executional excellence. 
• Provide field sales support for key meetings, trade shows, and distributor reviews. 

Qualifications & Skills 

• 5+ years of experience in sales operations, distributor management, or commercial support, ideally within the beverage alcohol industry 
• Strong analytical and organizational skills; ability to manage multiple priorities 
• Proficiency in Excel and sales reporting tools (Nielsen, VIP, or similar) 
• CRM experience (Salesforce, HubSpot, etc.) 
• Excellent communication and project management skills 
• Self-starter with a collaborative mindset and entrepreneurial energy 

Why Join Us? 

• Work in a fast-paced, innovative environment where your impact is significant. 
• Be part of a company that values efficiency, quality, and strategic growth. 
• Competitive salary that includes equity and comprehensive benefits package 

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