Job Description

Job Summary

The Social Media Coordinator plays a key role in bringing the Windsor girl to life across all social channels. You’ll support our Social Media team by helping create compelling content, scheduling posts, tracking performance, and executing campaigns that inspire and engage. This role calls for someone organized, creative, and tapped into what’s trending—both in fashion and digital culture. You thrive in a fast-paced environment, love working collaboratively, and are passionate about driving brand love through bold, on-brand storytelling that speaks to our community.

Essential Job Functions & Responsibilities:

• Assist in capturing behind-the-scenes, lifestyle, and product content for all social media platforms (Instagram, TikTok, YouTube, Pinterest, Facebook, Threads, etc.).
• Edit photos and short-form video content using tools such as Adobe Creative Suite, CapCut, Canva, or InShot.
• Support on-set during photoshoots, influencer collaborations, and brand activations to capture real-time content.
• Assist with developing creative concepts and trends for short-form video and Reels/TikTok.
• Manage and maintain the content calendar in collaboration with the Social Media Director.
• Schedule posts across all social platforms using tools like Later, Sprout Social, Hootsuite, or native platform schedulers.
• Monitor real-time performance and community engagement to inform content adjustments as needed.
• Pull weekly and monthly performance metrics across platforms.
• Support the Social Media team in preparing reports and presentations that summarize engagement, reach, and content performance trends.
• Assist in identifying key insights to optimize content strategy.
• Coordinate and track product sample requests for content creation and influencer partnerships.
• Collaborate with internal teams (ecommerce, design, merchandising, PR) to ensure content aligns with overall brand campaigns and product drops.
• Process and track social media department invoices and expenses.
• Assist in the planning and execution of social-first events, influencer activations, and pop-ups.

Key Qualifications & Requirements:

• 1–2 years experience in a social media, content, or digital marketing role (internships included).
• Proficient in social media platforms and native publishing tools (Instagram, TikTok, Pinterest, YouTube, Meta Business Suite, etc.).
• Basic knowledge of social media analytics tools (e.g., Meta Insights, TikTok Analytics, Google Analytics).
• Familiarity with content creation tools (Canva, Adobe Photoshop/Lightroom, CapCut).
• Highly organized with attention to detail and ability to manage multiple projects simultaneously.
• Strong written and verbal communication skills.
• Passion for fashion, beauty, lifestyle, and current social trends.
• Willingness to be on-site or travel for events and photoshoots as needed.

Physical/Environmental Demands and Overtime & Availability:

Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Must have the ability to walk short distances. Sedentary work. Exerting up to 10 pounds of force occasionally and/or a small amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Adequate movements (motions) of the wrists, hands, and/or fingers. Team members are required to have close visual acuity to perform activities such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

*Job descriptions are merely a summary of the position. Duties and responsibilities are subject to change and may include any other that management finds necessary to successfully maintain business operations.

WINDSOR EQUAL OPPORTUNITY EMPLOYER

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