Job Description

Overview

We are seeking a highly skilled and strategic Sr. SEO Specialist to join our growing team. This role is ideal for an experienced SEO professional who excels in both strategy and execution. As a Sr. SEO Specialist, you will guide the development and implementation of SEO strategies on and off-site in alignment with goals meant to increase performance for agreed upon KPIs. This role will be highly collaborative where you will work with cross-functional teams to deliver data-driven campaigns and measurable results.

Key Responsibilities

Strategy:

• Demonstrate a holistic understanding of on-site and off-site SEO strategies.
• Create comprehensive SEO strategies and determine associated activities that are tailored to client objectives
• Conduct competitive analysis to identify opportunities and gaps in search performance.
• Collaborate with clients to establish goals and select clear KPIs for evaluating the success of SEO campaigns
• Routine assessment of new approaches and tactics that could improve efficiency and/or performance of SEO campaigns.

Copy Based SEO

• Perform keyword research based on established goals and target audience.
• Author metadata and maintain Meta Map documents as needed
• Optimize copy for specific keywords in accordance with SEO best practices
• Internal linking with keyword rich anchor text to improve rankings and help search engines understand the website’s content hierarchy.
• Identify opportunities to improve readability of content and outline associated tactics
• Identify content duplication and outline associated remediation
• Identify content bloat, opportunities to consolidate pages, and outline associated tactics
• Create abstract and framework for optimization nurturing assets like blog posts

Content and Outreach:

• Develop content strategies to target specific search intents and demographics.
• Plan and execute link-building campaigns, focusing on high-quality, relevant links.

Technical SEO

• Monitor site health, update associated documentation and work with development to remediate any issues as needed.
• Implement minor site updates that don’t require advanced development knowledge
• Maintain robots.txt and XML sitemap
• Advise on URL structure and ensure URLs are SEO-friendly
• Advise on redirect strategy and map redirects when needed
• Advise on site architecture, ensuring website content is organized logically with clear hierarchy
• Canonicalization strategy and implementation of associated canonical tags meant to indicate the preferred version of a page in cases of duplicate content.
• Ensure sites are secured with SSL certificate and use
• Ensure website is mobile-friendly and responsive
• Structured data markup strategy and authoring of JSON-LD markup
• Optimize crawlability and indexation
• Manage Google Search Console and monitor indexation/core web vitals.
• Support web builds and consolidations when SEO is a major consideration.

Data Analysis & Reporting

• Monitor website performance using tools such as Google Analytics, Google Search Console, SEMrush, ScreamingFrog etc.
• Analyze performance data, author insights, and create actionable recommendations.
• Lead performance reporting presentations to client stakeholders.
• Diagnose and resolve issues related to clients unique KPIs
• Administer and update reporting dashboards and documents on various platforms like Google Looker Studio.

Collaboration and Teamwork:

• Work closely with web developers, content creators, and paid search specialists and other subject matter experts to align efforts across digital channels.
• Mentor junior team members in SEO best practices and execution.

Tools and Technology:

• Utilize SEO tools like Google Search Console, BrightLocal, SEMrush, or Ahrefs to manage and analyze local SEO campaigns.
• Utilize analytics and reporting tools like Google Analytics 4 (GA4), Google Tag Manager (GTM) and Google Looker Studio.
• Implement tools and processes to manage and scale multi-location SEO strategies effectively.

Experience & Requirements:

• Experience: 4-7 years of experience in SEO with a proven track record of success in managing SEO at scale.
• Technical Skills: Strong understanding of Technical SEO
• Content Expertise: Experience in optimizing content in accordance with SEO best practices and in alignment with specific audience needs.
• Analytical Mindset: Proficiency in tools like Google Analytics, Search Console, and SEO-specific platforms to analyze performance and inform strategy.
• Problem-Solving: Ability to troubleshoot complex SEO issues and provide actionable recommendations.
• Communication: Strong verbal and written communication skills to present strategies and reports to clients and internal teams.
• Project Management: Detail-oriented with the ability to manage multiple projects and deadlines simultaneously.

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